ENTER THE DRAGON

For the longest time, the phrase “Chinese car” conjured images of designs that were derivative and less than stellar build quality. It was easy to dismiss them as true competitors, perhaps.

- ADITYA UPADHYAULA

But somewhere between our collective smirks and today, the dragon didn't just wake up; it started redesigning the global automotive landscape. And as we eye this shift of power, it's worth looking inward, at our own triumphs and trials on the global stage.

Consider our two-wheeler industry. Brands like Bajaj Auto, TVS Motor, Hero MotoCorp, and Royal Enfield haven't just dominated our local roads, they've become serious global players. India stands as a manufacturing and export giant for motorcycles, particularly in commuter segments and for markets across Africa, Latin America, and parts of Asia. We've proven we can build to global quality, at competitive costs, and conquer diverse international markets. Our bikes are a testament to Indian engineering, innovation, and manufacturing prowess — a true ‘Make in India’ success story with global consequences. This isn't just about volume, though, it's about building recognizable and reputed global brands.