BREAKING HABIT

Hero's Destini 110 aims to disrupt scooter-buying muscle memory

- Manaal Mahatme

In a segment where familiarity sells by the lakh every single month, trying to stand out is less about being better and more about being different enough to be noticed.

This is a space ruled by habit, where buyers return to the same showroom almost on autopilot, trusting a formula that has worked for decades. For Hero, breaking into this rhythm hasn't been about a single strong swing, but persistence. The Destini 110 is the brand's third attempt at cracking the 110cc scooter code.

Within Hero's own lineup, the positioning is pretty straightforward. While the Xoom 110 is aimed squarely at young boys, and the Pleasure is designed to appeal to the fairer sex, the Destini is meant to speak to the entire family.