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Why The Quail, A Motorsport Gathering has become Car Week's hottest ticket

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Pebble Beach might be the name that everyone associates with what many believe to be the most important classic car gathering on the planet, but there's another event during Monterey Car Week that, dare we say it, has come to be regarded as almost more prestigious and even more exclusive.

A relative upstart compared with the 75-year-old Pebble Beach Concours, the loftily named The Quail, A Motorsports Gathering was only established in 2004 but quickly grew to become the place to be seen for spectators, car owners and manufacturers alike.

It was probably destined to be something extra special from the outset, not least because Rolex - which employs an extensive team of people with a knack of sniffing out prestigious events worthy of its name - has been title sponsor since year two.

As a result, the owner of the car selected for the Rolex Best in Show award receives an Oyster Perpetual Datejust timepiece engraved on the back with the date of his or her achievement, while the car itself gets the honour of being included in the Rolex Circle of Champions on one of the golf club's pristine greens.