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Shaping India's Retail Spaces: The Evolution of Fixture Manufacturing

EM - Efficient Manufacturing

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September 2025

India's fast-growing retail sector is driving demand for advanced fixture solutions that blend design, durability, and sustainability.

Shaping India's Retail Spaces: The Evolution of Fixture Manufacturing

From modular formats to omnichannel-ready systems, fixture manufacturing is emerging as a cornerstone of the country's evolving retail ecosystem.

India's retail landscape is undergoing a significant transformation, driven by rapid expansion and formalisation. This evolution has created a vibrant and sophisticated market for retail fixtures, including shelving, gondolas, counters, racking, and branded shop-in-shop systems. The market is experiencing a strong demand signal for store build-outs and refresh cycles, which is underpinned by a robust supply chain for retail fixtures.

imageMarket Growth and Expansion

The organised retail stock in India's top cities is accelerating at a remarkable pace. In early 2025, the new supply of retail space already outpaced the total for the whole of 2024. This has brought the cumulative Grade-A stock to approximately 88.5 million sq ft. This expansion is not limited to metros; retail is also pushing into Tier-II and Tier-III locations as brands seek growth and landlords refine their tenant mixes. This trend is expected to continue in 2025, supported by a healthy pipeline of mall developments and a sharper focus on experience-led formats that blend shopping, dining, and entertainment. This shift is leading to a demand for more complex fixture packages that include integrated lighting, media, and modular components to support frequent visual merchandising changes, moving beyond simple steel-and-board units.

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