ELEVATING CUSTOMER VALUE PROFITABLY IN TODAY'S MARKET

AT THE 15TH APOLLO CV AWARDS 2024, KEY STAKEHOLDERS OF THE CV VALUE CHAIN DELIBERATED ON WAYS TO ENHANCE CUSTOMER VALUE PROFITABLY. ASHISH BHATIA DELVES INTO THE DEEP INSIGHTS.

- ASHISH BHATIA

The panel began with moderator VG Ramakrishnan, Managing Partner, Avanteum Advisors LLP probing the transporter challenges. Jehaan Kotwal, Founder of HumSafer and Director of JFK Transporters Pvt. Ltd. shed light on the critical challenges faced by transporters in today’s market. Kotwal emphasised the pressing issue of driver shortage, which significantly impacts profitability. Despite advancements in truck technology, many drivers struggle to adapt to new features, such as those found in BSVI engines. This highlights the urgent need for comprehensive driver training programs to maximise efficiency and ensure seamless operations. Additionally, he underscored the importance of minimising Turn Around Time (TAT) to enhance fleet productivity. He set the context by highlighting maintenance issues, particularly prevalent in newer generation trucks like BSVI models, contributing to increased downtime, and posing a considerable obstacle to profitability. Despite these challenges, he acknowledged positive developments in road infrastructure, facilitated by government initiatives, which in his opinion have bolstered operational efficiency for transporters.

OEM STRATEGIES FOR PROFITABILITY