Same Name, Completely New Game

From analogue icon to digital disruptor, the Tata Sierra is back. We experience it first-hand in Chandigarh

- Story: Anvay Mahajan Photography: Siddharth Dadhe

FOR THE PAST DECADE, THE HYUNDAI Creta has maintained its dominance in the midsize sport utility vehicle (SUV) segment, mainly between the Rs 10-20 lakh price range.

Major manufacturers, including Maruti Suzuki, Honda, Škoda, Volkswagen, and Kia, have endeavored to challenge the Creta with their respective offerings. Surprisingly, Tata Motors previously lacked a product in this particular segment. While the Tata Harrier could be considered, it typically competes in a higher segment, alongside the Jeep Compass. Consequently, Tata Motors has strategically opted to reintroduce a nameplate that historically defined the SUV segment in India two to three decades ago: the Sierra.

The new Tata Sierra presents a bold and refreshed aesthetic while retaining its nostalgic identity. Unlike the increasingly repetitive design language observed in models such as the Nexon, Harrier, and Curvv, the Sierra features a distinctive fascia, thanks to its new ARGOS platform architecture. Both the front and rear ends are dead straight, aligning with the design characteristics of a robust SUV. The new Sierra is no longer a three-door SUV but is a five-door one. Furthermore, in order to comply with modern safety regulations, the signature rear window has been done away with. In its place, Tata has ingeniously incorporated black accents between the B- and C-pillars to visually mimic the presence of a glass panel. The new Sierra is offered with 17-, 18-, and 19-inch wheel options, depending on the chosen variant. The 19-inch wheels, exclusive to the top-tier Accomplished and Accomplished+ variants, significantly enhance the SUV's visual appeal and assertive stance.