BEAUTY AND THE BEAST

Let's take a moment to marvel at Ferrari's first effort in the the SUV department, which already has two years' worth of orders in waiting

- Ryan O'Connor

The market is changing, and though the sports-car purists may not like it much, there’s a ton of people worldwide with the money for a sports car, but the desire to own an exotic SUV.

In 2002, Porsche launched the first-ever Cayenne. More than 20 years ago now, it was a controversial move for the Stuttgart-based manufacturer, but it was a decision that is now largely credited with saving the company from financial issues that had come about in the late 1990s.

In 2018, Lamborghini introduced us to the Urus, and consumers did not hesitate. The luxury sports-car manufacturer’s first venture into the world of the SUV proved hugely successful and in 2020 the Urus accounted for more than half of Lamborghini’s global automobile sales.

Well, the year is 2023, and we have yet another luxury marque betraying the purists” in pursuit of fortune. However, what I see is a welcome addition to the long list of luxury SUVs currently causing a stir in the motoring marketplace.