EAT, SLEEP, HUSTLE, REPEAT

Wimbledon's Southside Hustle has grown from intimate get-together into thriving monthly social event. Alex Goy goes along for the ride

- Alex Goy

If you ever find yourself near London's Wimbledon Common fairly early in the morning on the first Sunday of the month, there's a good chance you'll bump into a truly eclectic mix of cars. Everything from Alpinas and MX-5s to Ferrari Daytonas and even colossal classic Rolls-Royces find their way to the Southside Hustle - and with them come the crowds.

The Southside Hustle was born, as so many of today's things were, out of Covid lockdown and the need for socially distanced fun. Cofounder Jamie Wheatley explains: "[Co-founder, the late] Charles Evans and I started meeting up at Wimbledon Village for a coffee, then going for a drive. As time went on, more joined: there would be six of us there, then a couple of months later we would say: 'Why don't a few more of us come along?' And then it turned into 12 people, then it became a monthly thing. It became too big for Wimbledon Village, so we moved it onto the Southside... It's grown really from word of mouth and from Instagram."