More niches to fill as boss explores new bodystyles

THE transition to electromobility is not being used as an opportunity by Mercedes to consolidate its product range, with CEO Ola Källenius insisting he and his team are constantly assessing market requirements – including bodystyles that may not yet exist.

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The firm is no stranger to automotive niches, with an extensive lineup spanning everything from sports cars to SUVs. Källenius acknowledged that Mercedes has covered more segments than most, but wouldn’t rule out further expansion: “We run about 40 body variants,” he told us. “Could there be more niches still? I’m not going to exclude that.”