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Genesis twins take aim at luxury CT market
Auto Express
|April 09, 2025
REVEALED Sleek pair of concepts are proof that Genesis is serious about taking on Mercedes and BMW in their core market
GENESIS has revealed two stunning near-production concepts that preview just how serious the Korean brand is at lifting itself up to the level of Mercedes and BMW. Called the X Gran Coupe and X Gran Convertible, the pair are new derivatives of the full-sized G90 saloon sold in overseas markets, yet enter a segment that even the Germans have largely left behind.
The pair are similar in size to the former Mercedes S-Class Coupe and Cabriolet and BMW 8 Series, and push the brand into an exclusive, low-volume segment. While billed as concepts for now, the pair are close to production in terms of their execution, with functional door handles, lighting, mirrors and a retractable rear parking camera.
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