NIPPON MASTERCRAFT FOR THE LUXURY SEGMENT

Nippon Paint India, the leading paint and coating company in the Asia Pacific has launched an aftermarket one-stop shop brand Mastercraft.

- Richa Tyagi

Positioned as a consumer-focused automotive body and paint repair service brand for the luxury car segment. Diwakar Mehrotra, Vice President - Global Colour Center & Key Projects, Nippon Paint emphasised that Mastercraft embodies a luxury brand designed with the customer in mind, integrating colour technology, innovation, and precision, all powered by Nippon Paint. Customers can look forward to meeting their requirements of exemplary body and paint work, car detailing services and ultra-fast velocity repairs backed by Japanese precision and technology associated with the brand Nippon. The company set up the first Mastercraft store in Gurugram.

Mastercraft Gurugram is operated by N-Square Automotive Services and will cater to the discerning automobile owners of Gurugram, Delhi and NCR who increasingly demand impeccable paint finishes and extended services. It will provide innovative, stateof-the-art technology and green solutions, with a capacity to repair around 2500 cars annually. Claimed to be an industry-first initiative by a paint company, the customer lifestyle luxury brand offers car collision repair, restoration care and detailing services under one roof. At Mastercraft, colour, technology, innovation, precision and artistry, all combine with craftsmanship excellence and perfection to create and deliver perfect finishes. “This is one of the unique selling propositions we have. Mastercraft guarantees flawless finishes and superior quality,” emphasised Diwakar.

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