GLOBAL AUTOMOTIVE SOLUTIONS

Raghavan Sampath, Director of Business Development, India Business Development Division at MediaTek, shared the company's strategic approach of offering global automotive solutions, with Richa Tyagi.

- Richa Tyagi

Q. Can you elaborate on MediaTek's vision and roadmap in 2024 and beyond?

A. Automotive is a natural progression for MediaTek, as we currently hold the largest market share in smart phones, tablets, smart TVs, smart speakers, Wi-Fi, GNSS, and Bluetooth. Many of the essential components used in these products can be adapted for the automotive sector. Our focus in automotive includes in-vehicle infotainment, telematics, and Advanced Driving Assistance Systems (ADAS). We are already collaborating with major global OEMs and tier 1 suppliers, and this is the roadmap for MediaTek's automotive journey.

Q. How does MediaTek plan to address the growing demand for localised solutions?