A FUTURISTIC WORLD OF POP TOYS

Project: POPMART Global Flagship Store, China; Architects: X+Living

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With liberal use of colours and the space as inspiration, the flagship store of POP MART displays a technologically-advanced design that seemingly transports you to a different world

Brand logo and product elements are exacted for a simple yet fantastic and impactful decorative façade, which radiates the brand's unique identity to the whole block, and creates a landmark pop toys culture experience centre.

LI XIANG, Founder & CEO of X+Living

In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. Her high-profile design has become the benchmark in aesthetic design and strategic design, and won international recognition with a series of top international awards.

As a leading pop culture and entertainment company in China, POP MART has been committed to injecting new creative drivers into the country's pop toys industry. When art, design, painting and sculpture are fused into a delicate pop toy, it meets the imagination of Generation Z for beauty and trendiness. At the invitation of the brand, X+Living has joined hands with POP MART to create a global flagship store. The designer deconstructed the brand's culture and pop products, and incorporated the most current new elements of digital media to create a brand flagship store full of futuristic and technological elements.