Equestrian Marketing

If you're a creative type who is good with writing, design, photography, and social media, you just might love a job in marketing!

- BY SARAH K. SUSA

A recent remodel at the Haychix offices gave everyone a beautiful new workplace to do their various jobs.

Are you creative? Do you love to write, draw, take photographs, or make videos? Are you a social media expert? Do you find it interesting to learn about new equestrian products? If so, then a career in marketing for an equestrian company might be right for you. In the marketing field, a marketer's first job is to figure out what customers are looking for. Next, they help create products or services that meet those needs. Finally, they promote and distribute them in a variety of ways.

But what does that look like in real life?

MEETING CUSTOMER NEEDS

The first task of a company's marketing department is to figure out what it is that customers need or want. Then, they improve an existing product or create something new to meet those needs.

This might require marketers to conduct surveys and analyze the results, find ways to improve a product, invent something brand new, or investigate and test out what's already out there that their product would be competing against. Marketers also help decide how much that new product should cost.

Alexi barrel races on her Quarter Horse, Scarlet.

In 2010, when Americans were facing many economic struggles, equestrians Kris Jacobsen and Erin Olson saw two needs in the equestrian community: eliminating hay waste (to save horse owners money) and providing horses free-choice access to hay (to keep horses healthy).