Pet Care Brand Wiggles Redefines Its Positioning with a New Brand Identity Titled 'Lovemark'

~Capturing the brand's purpose and journeying towards becoming India’s PartnerlnPethood, the new logo is symbolic to Wiggles’ relationship with animals~

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Reinforcing its commitment promise towards pets and animals, pioneering homegrown pet care brand Wiggles now introduces a refreshed brand identity as it turns 4. Synonymous with the brand purpose and journeying towards becoming India’s committed PartnerInPethood, Wiggles’ new identity leading with the W’ titled Lovemark’ is inspired by a heart signifying unconditional love, infinity signifying unending commitment, and a tick mark that signifies making smart choices. Wiggle’s Lovemark is symbolic to the unconditional and infinite love and lasting imprints that animals have on humans. Conceived by Ideosphere for Wiggles, Wiggle’s new identity has a smart and modern appeal and is designed to reflect the brand's friendly and approachable vibe.