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Larger Than Life
The J Mag
|October 2019
WHAT YOU NEED TO KNOW ABOUT COCKTAIL JEWELLERY

Women and some men love to wear jewellery, and for women who are very loud and flamboyant, there is no greater type of jewellery than cocktail jewellery. Cocktail jewellery is not subtle and understated. Instead, it pleads for attention and the women who wear these pieces are not content in being in the background, but they very much want to flaunt their jewellery as they are busybodies craving for attention and adulation.
The cocktail jewellery got its name because during the 1940s, they were very much in vogue and worn doing the cocktail parties which the aristocrats used to hold. Since they are in loud colours, are huge in size and clamour for attention, they were named “cocktail jewellery”.
While there are necklaces, earrings and bangles which come under the purview, it the cocktail rings, which are pieces of this flamboyant jewellery, that are normally larger than the normal-sized rings. This is because rain or shine, the lady in question, usually a celebrity or socialist wants her choice of jewellery to be noticed, and if possible written about in the next day’s newspaper on Page 3 personalities!
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