Making Waves

Guia Cleps, Founder of Italian swimwear brand Reina Olga, on what inspired her to create form-fitting designs that champion every body shape

- SARAH JOSEPH

What do the first 30 minutes of your day look like, your morning routine? My son usually wakes me up around 8am and brings me a gift which he places on my pillow every morning. The gifts range from flip-flops, a roller-skate and a tooth brush! We then all have breakfast together and if I’m lucky enough, I get a 30 second window to put on my contact lenses, change outfits two to three times depending on how many times I manage to stain my shirt, then brush my teeth and eventually head out for a coffee and a walk with our dog, Alice.

What lies at the heart of Reina Olga’s brand DNA? Fun! Our DNA is to be lighthearted and never take ourselves too seriously. We want to laugh as much as possible each and every day and have a blast. This is what our team is made of and all we can hope for is that our branding portrays that to our clients.