BRITISH AIRWAYS HOLIDAYS LAUNCHES PARTNERSHIP WITH CHARITY BORN FREE

British Airways Holidays has officially opened a new rescue enclosure at a big cat sanctuary in South Africa, as part of its joint vision with international animal welfare charity Born Free that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect.

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British Airways Holidays and Born Free have been working together over the last year to develop the travel company’s industry-leading Animal Welfare Policy, which sees British Airways Holidays commit to never promoting the captivity of wild animals for entertainment purposes and discouraging its hotel partners from doing so. The enclosure is now home to two lionesses, named Alpha and Cora. The two neglected lionesses were initially rescued from a failed zoo in Spain and housed temporarily at Natuurhulpcentrum, a wildlife rescue centre in Belgium before they were flown to their new home.