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ITALIAN REGULATOR INVESTIGATES GOOGLE OVER DIGITAL ADS
Techlife News
|Techlife News #470
Italian regulators opened an investigation this week into Google over alleged abuse of its dominant role in the country’s online ad market, adding to the global scrutiny that the Silicon Valley company is facing.
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The Italian Competition Authority said it suspects the U.S. tech giant of using the vast amounts of data it collects through its various services to prevent rivals in the digital advertising market from competing effectively.
The watchdog said it carried out a joint inspection of Google’s offices with Italian tax police.
Italian authorities are focusing on the availability and use of data for display ads — the space that publishers and website owners make available to sell advertising content.
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