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BARCELONA STADIUM BECOMES SPOTIFY CAMP NOU UNDER SPONSORSHIP

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Techlife News #542

Barcelona is teaming up with Spotify — and changing its stadium name — to ease some of the financial struggles that hindered the Spanish club recently.

BARCELONA  STADIUM  BECOMES SPOTIFY CAMP NOU UNDER SPONSORSHIP

Barcelona’s stadium will be called Spotify Camp Nou after the club announced a “long-term partnership” with the audio-streaming company this week.

The agreement includes sponsorship of the main shirt and title rights for the stadium, which will have a sponsor name linked to it for the first time beginning in July.

The Spotify brand will appear on the front of both men’s and women’s team shirts for four seasons beginning in 2022-23. The Swedish company will also sponsor the training shirts for three seasons. The club did not say when the title rights for the stadium will end.

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