HOW ARE DESIGNERS TRANSFORMING BRAND ENGAGEMENT IN THE NEW NORMAL?

She is 12 years’ experience in international branding and design communication, with expertise in management, concept, creativity and content development.

- Smita Rajgopal

It’s the era of the new normal. It has put brands in a fix, causing them to rethink their long-term goals and plans and reassess their ideations and investments. Effective communication has turned out to be the key requirement for people and brands. Amidst the crisis, being able to spread the brand message to the target audience at the right time has been the toughest challenge.

Brands have started to look for ways to establish an emotional connect with consumers to build strong relationships and trust. In a time when everyone seems to be disconnected and staying at home, engaging them effectively has been one of the biggest challenges.

In order to ensure meaningful engagement, brands have adopted communication design as a tool, helping them stay connected to their audiences.

Here are some of the ways in which brands can keep their audience engaged through the effective use of design.

DELIVERING MEANINGFUL MESSAGES

Brands need to empathize while communicating with their target audiences and positioning their products. Strong and relevant messaging is the need of the hour.