ABCs OF COLOR CORRECTION

Pro tips for better video results

- ROBERT RODRIGUEZ

Most of the videos that you view online today have a lot in common: They are shot on a digital video camera, are cut together to some music, have had some titles added, and are compressed and then uploaded. The online audience has an insatiable appetite for aerial footage, and you want to make sure that your content looks as appetizing as possible. We’re going to discuss some techniques that, with practice and patience, will give your videos the cherry on top to stand out among all the other eye candy.

STANDARD SHOOTING

Most of us purchased a traditional camcorder-type camera or one of the many popular action cameras to capture life’s moments. The average consumer will take the camera out of the box, charge the battery, insert a storage card, and start shooting without changing a single setting. This method produces satisfactory results for most, and if you fall under this category, there is absolutely nothing wrong with this approach. If you’re more of a “prosumer” or an aspiring cinematographer who likes to take advantage of all the features of the camera you paid for, then you might have noticed that the camera has much more to offer.