ЗМ School Zone Transformations

100-school commitment to serve as a global model to help children get to school safely by increasing pedestrian visibility and road safety

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Road traffic accidents are the leading cause of death for children five years and older worldwide, according to data from the Centers for Disease Control and Prevention. To help protect the lives of our most vulnerable pedestrians—children—3M announced its commitment to increase safety and visibility in 100 school zones in 23 countries, around the world including the Philippines and ten other countries in Asia by 2024.

As part of its ongoing commitment to road and transportation safety, 3M commissioned third-party independent research in 11 countries back in 2021 to identify the top concerns of adults relative to getting to and from home safely, as well as their views on the current state of transportation safety in their communities.

In Asia Pacific (APAC), as many as 46% of those surveyed reported having a family member or close friend who has died or been seriously injured in a traffic accident, significantly higher than the 33% globally. Ranking high among community transportation safety concerns, 84% of parents (vs 75% globally) are concerned about getting their children to and from school safely.