How A Dance Trend Turned Into A Glowing Empire

How one entrepreneur turned a dance trend into a glowing empire. 

- Carren Jao

Brian Lim preferred dancing in the dark. That’s how he is—modest, soft-spoken, definitely not showy. But at an electronic dance music (EDM) club six years ago, his girlfriend nudged him to don a pair of gloves with fingertips covered in blinking LED lights. It’s the sole tool required for “gloving,” a dance in which lit-up hands create light-streaked spectacles for (possibly but not exclusively intoxicated) onlookers. “I was able to captivate a small crowd around me,” Lim says. “It was a feeling I’d never had before.”