Showtime: Apple TV+Now Streaming

As Apple officially kicks off its Apple TV+ streaming service, we take a closer look at its new offering, explore some of the shows you can look forward to, and consider the competition, with Disney, Netflix, and AT&T fighting back in the battle to become King of the Streamers…

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TRULY IMMERSIVE CONTENT

With $210 billion in reserves, a $6 billion investment in content for a TV streaming service didn’t break the bank for Apple. Indeed, though established players like Netflix must raise billions of dollars in debt to fuel their investment in new shows, Apple is able to attract the world’s top talent by flashing its checkbook - and it shows no signs of slowing down. Shows such as The Morning Show and For All Mankind have already been renewed for second seasons, despite the first season yet to be screened to the public. Why? Because it can, and because Apple has poached directors, writers, and stars from some of the most recognizable movies and TV shows, and it’s already onto a winner.

Shows such as Dickinson have already received rave reviews from critics and have been teased by major TV networks and movie theaters around the world ahead of their public release. Dickinson, which stars Pitch Perfect’s Hailee Steinfeld as America’s favorite reclusive poet, is a quirky period comedy series that will no doubt go down well amongst millennials, featuring curses and sex scenes, despite previous rumors suggesting Apple TV+ shows would be family-friendly.

Before the service was announced, some suggested Tim Cook and Co had been focusing on shows with broad appeal, banning curse words and limiting violence and sexual scenes. But in a world filled with record-breaking