HIGH-TECH CHICAGO EXHIBIT PUTS VISITORS EYE-TO-EYE WITH MLK

Imagine being so close to Martin Luther King Jr. as he gives one of the world’s most famous speeches that you notice the creases in his face and then realize the late civil rights leader is looking you square in the eye.

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That’s the intense personal moment organizers are striving for with a one-of-a-kind virtual reality exhibit opening last Friday at Chicago’s DuSable Museum of African American History. Called “The March,” it captures the 1963 March on Washington during which King delivered his iconic “I Have a Dream” address.

“The speech is so well known and the ways people are used to seeing it is kind of archival, grainy two-dimensional film,” said Mia Tramz, an editorial director of immersive experiences at TIME, which helped create the project. “By being able to see it with your own two eyes and feel like you’re standing there, you not only get the message of the words, but the message of the energy that he put behind those words.”

The project has the rare full backing from King’s estate, which fiercely guards his likeness and speeches. The high-tech effort took years of research on King’s gestures and expressions, as well as interviews with attendees.

Creators said it was inspired by an archive image of King giving a different speech on the National Mall, shot from his perspective looking out. TIME, which features King in a March issue, worked with companies including a production studio run by actress Viola Davis and her husband, Julius Tennon. Davis narrates part of the project.