Delivery-only brands — cooked in another brand’s kitchen and often delivered by third parties like Uber Eats — were proliferating even before the pandemic. They’re an inexpensive way for restaurants to try a new concept or fill a need in the community; a burger place might try making tacos under a different name, for example.
But over the last year, delivery-only brands have seen explosive growth as the pandemic made the delivery a more popular option. Big restaurant chains are now joining the fray, hoping to win new customers as traffic in their dining rooms dwindles.
Applebee’s is launching Cosmic Wings, a delivery-only brand that specializes in chicken wings and Cheetos-flavored dipping sauce. Uber Eats will deliver the brand from 1,300 Applebee’s kitchens.
It’s joining a crowded market. Denny’s is rolling out two virtual brands — The Burger Den and The Meltdown — in the first half of this year. Chuck E. Cheese started delivery-only Pasqually’s Pizza and Wings last March. In the last few months, Chili’s launched It’s Just Wings, TGI Fridays cooked up Conviction Chicken and Carrabba’s Italian Grill began delivering Tender Shack chicken sandwiches.
Celebrities are even getting in on the trend. Tyga Bites, a chicken nugget brand from rapper Tyga, and Mariah’s Cookies, backed by singer Mariah Carey, are among the brands offered by Virtual Dining Concepts, a new company that sets up delivery-only brands in restaurant kitchens. Coming soon: Mario’s Tortas Lopez and Pauly D’s Italian Subs.
この記事は AppleMagazine の AppleMagazine #486 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は AppleMagazine の AppleMagazine #486 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
SENATORS URGE $32 BILLION IN EMERGENCY SPENDING ON AI AFTER FINISHING YEARLONG REVIEW
A bipartisan group of four senators led by Majority Leader Chuck Schumer is recommending that Congress spend at least $32 billion over the next three years to develop artificial intelligence and place safeguards around it, writing in a new report released Wednesday that the U.S. needs to “harness the opportunities and address the risks” of the quickly developing technology.
THE FIVE THINGS YOU NEED TO KNOW BEFORE BUYING YOUR FIRST USED TESLA
It's a good time to be in the market for a used Tesla. Tesla's significant price cuts over the past year on its new cars have caused the prices of used Teslas to drop significantly.
WAYMO IS LATEST COMPANY UNDER INVESTIGATION FOR AUTONOMOUS OR PARTIALLY AUTOMATED TECHNOLOGY
The U.S. government’s highway safety agency has opened another investigation of automated driving systems, this time into crashes involving Waymo’s self-driving vehicles.
YOUNG SOUTH KOREANS ARE INCREASINGLY DRAWN TO BUDDHISM VIA SOCIAL MEDIA-SAVVY INFLUENCERS
A South Korean deejay dressed as a Buddhist monk bounced up and down on stage while playing electronic music and shouting: \"This too shall pass!\"
ROKU WILL STREAM WEEKLY MLB GAME ON SUNDAYS.VIEWERS WON'T NEED ONE OF THE SERVICE'S DEVICES
Roku will carry Major League Baseball games on Sundays beginning this week, and viewers will be able to watch for free and not be required to use a Roku device, the streaming service announced Monday.
WILL AI REPLACE DOCTORS WHO READ X-RAYS, OR JUST MAKE THEM BETTER THAN EVER?
How good would an algorithm have to be to take over your job?
GM'S CRUISE TO START TESTING ROBOTAXIS IN PHOENIX AREA WITH HUMAN SAFETY DRIVERS ON BOARD
General Motors’ troubled Cruise autonomous vehicle unit said it will start testing robotaxis in Arizona this week with human safety drivers on board.
GOOGLE UNLEASHES AI IN SEARCH, RAISING HOPES FOR BETTER RESULTS AND FEARS ABOUT LESS WEB TRAFFIC
Google this week rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.
SMALL, WELL-BUILT CHINESE EV CALLED THE SEAGULL POSES A BIG THREAT TO THE US AUTO INDUSTRY
A tiny, low-priced electric car called the Seagull has American automakers and politicians trembling.
INTEL EXEC ON BRINGING ARTIFICIAL INTELLIGENCE INTO THE WORKPLACE
Artificial intelligence is just about everywhere you look these days — including the workplace.