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BLACK FRIDAY SEES RECORD ONLINE AS US SHOPPERS STAY HOME
AppleMagazine
|AppleMagazine #475
Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones.
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Consumers spent an estimated $9 billion on U.S. retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. That was a 22% increase over the previous record of $7.4 billion set in 2019.
Meanwhile, traffic to physical stores plummeted as retailers tried to prevent crowds by cutting their hours and limiting doorbuster deals. U.S. store visits dropped by 52% on Black Friday, according to Sensormatic Solutions, a retail tracker. Traffic was slower in the Northeast and West than in the Midwest and South, said Brian Field, Sensormatic’s senior director of global retail consulting.
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