The mid-60s were a tough time to be a hockey card collector.
After starting out with four straight years of two manufacturers pumping cards into the marketplace, Parkhurst dropped out of the picture after their epic 1963-64 release, leaving Topps as the only game in town. The New York-based confectioner came on strong with the 1964-65 Tall Boys set, one of the most iconic, and valuable, of the decade but a one-set season meant hockey card collecting had just a short window... and was over far too soon.
Fortunately, the following season offered another series to pursue. While not a classic “cards in pack with stick of gum” product, it was wildly popular with collectors while offering its own unique challenges. And all it took to build was a willingness to down a lot of specially marked bottles of Coca-Cola or Sprite.
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Have A Coke And A Card!
At a time when Topps offered the only mainstream hockey series, e soft-drink giant filled a niche with a series that stands the test of time.
Small Goalie, Big Collection
AN UNDERSIZED KEEPER FINDS HIS HOBBY SPIRIT ANIMAL IN PINT-SIZED PUCKSTOPPER JHONAS ENROTH.
Garden State Of Mind
TOP PROSPECT JACK HUGHES AND A SLEW OF FRESH DEVILS ARE MAKING NEW JERSEY TO PLACE TO BE ⊠AND MAYBE THE TEAM TO COLLECT.
Jay's Way
The mind that brought us Goon is a collector, too!
The Waiting Game
Vladimir Tarasenko is on the rise – but collectors are still sitting on redemption cards.
Skating to the Topps
Topps is back in the hockey card business - but only in digital form.
Giroux Goes Digital
Flyers forward pays it forward as spokesman for Topps NHL Skate app.
Erik's Emergence
Haula quietly making a name for himself in Minnesota.
Lucky Pierre
Legendary larouche looks back at a great career – and his cards.
Frolik En Fuego
Veteran Flames forward is on pace for his best season to date