The End Of The Attention Economy

The Fast Forward is a series of conversations with tech leaders hosted by Dan Costa, PCMag’s Editor-in-Chief. of the Attention Economy

- Dan Costa

The idea that “the media is dying” is so clichéd that a Twitter account chronicling the media’s alleged demise is now 10 years old. But this time is different, according to Aaron Shapiro, CEO and founder of Huge, a New York-based digital marketing and consulting firm. Machine learning, big data, and consumer exhaustion with traditional advertising formats are rewriting the rules of digital media—and there will be casualties, Shapiro said during our chat.