THE AUDI FIS ALPINE Ski World Cup

In La Thuile, Italy, the Audi FIS Alpine Ski World Cup was held from 29 February to 1 March 2020. Here, SYLVIE BERTI ROSSI and RUBEN MONTAGNOLI share their experience as Heartfulness trainers at the event.

- BERTI ROSSI and RUBEN MONTAGNOLI

In the heart of the Alps, a few minutes from Mont Blanc’s shining glaciers, the Heartfulness team gathered for three days of snow and joy in La Thuile, a town in the Aosta Valley of northern Italy. We were supporting the athletes, teams, and the general public at the Alpine Ski World Cup, as an official partner, in what turned out to be a special time in the history of international ski events.

We provided special support for the ski teams in their hotels, offering the experience of Heartfulness Relaxation and Meditation practices. We were also able to present Heartfulness activities and values through various press conferences and presentations, social activities, and interactions with the public.

Some of the athletes had been practicing Heartfulness for some time. One of them, Frederica Brignone, the winner of the FIS Alpine Ski World Cup 2020, shared her positive experience in an interview published in the newspaper La Stampa on 12 March. She said that thanks to this meditation she had reached a state of grace that made her more conscious.

The shadow of COVID-19 virus threatened to impact the World Cup event one week beforehand, so the organizing committee, along with the regional authorities and the International Ski Federation, opted for a safety protocol imposing a reduction in the number of people in and around the event.