Sony Upbeat About Post-Covid Market

The Coronavirus (COVID-19) and the subsequent country-wide lockdown has adversely affected most businesses. With photography largely confined to homes and tabletops, how are imaging companies looking at business continuity? Smart Photography catches up with Mukesh Srivastava, Head, Digital Imaging business, Sony India, to find out.

-  Sujith Gopinath

Sony is one of the few companies that have been able to survive in the middle of several transformations that took place in the imaging industry. Could you elaborate on the strategies that helped the company achieve this?

Sony has been working tirelessly towards bringing the best of digital imaging technology and launching futuristic products in the market that have helped us sustain in the long run. Apart from being the flag bearer of Mirrorless camera technology, we also have a wide range of Digital Imaging products to cater to all types of customer demands. We offer products starting from point and shoot cameras, consumer and professional camcorders, cinema cameras and a very wide range of lenses and accessories.

In addition, we have ‘One Single Mount’, a uniqueness that only Sony’s E-mount delivers. From Full-Frame to APS-C, stills to cinema, professionals to consumers, One Single Mount connects a wide range of customers, usages, formats, cameras and lenses. The E-mount is a common platform for creators across the world and One Single Mount provides a big relief and flexibility to customers purchasing Sony cameras.

Moreover, we are grateful to our Sony Artisans who have believed in Sony’s vision of establishing mirrorless cameras in India and being the torch bearers through their creative routes and visual storytelling.