Everything You Need To Know About Instagram Reels In 2023

You may have heard that Instagram Reels are the next big money generator through the grapevine. Instagram Reels have been demonstrated to improve interaction by 22% when compared to standard videos, and Meta suggests that advertisements on Instagram Reels can reach 675.3 million viewers. These are significant figures, therefore reconsidering your Instagram content strategy and utilising Instagram Reels to build your business in 2023 is worthwhile! We love Instagram at Asian Photography and want to provide you the tools you need to accelerate your growth and success on the platform. We've compiled all of the best advice and insider knowledge you'll need to take your Instagram Reels from decent to outstanding. Are you ready to begin? Let's get started.

- Sanchit Mishra

What are Instagram Reels?

Instagram reels are 60-second videos that appear in the top right corner of the Instagram app. This content placement allows brands and producers to experiment with new concepts. In reality, Instagram Reels covers a wide range of themes, including travel, lifestyle, comedy, dancing, cuisine, and others. Some films include stunning video footage, while others combine photographs or behind-the-scenes footage with catchy music. Instagram Reels debuted in 2020 and have been popular since then. 81% of people use Instagram to explore organisations, goods, and services, and with Reels prominently displayed on the Explore Page, there's no better time to break into this market.

Instagram has stated that the app will go "full-screen," with Reels taking precedence over other sorts of content, with the interface resembling its competitor TikTok. If you haven't already, now is the time to try out Reels and see how they may help your company become noticed on Instagram.

How to make Reels on Instagram? Now comes the exciting part: making Reels. There are a number different ways to produce Instagram Reels, but the most critical step before you begin recording is establishing a strategy, often known as a 'storyboard concept'. A storyboard is a visual organiser used to prepare a narrative. It provides a frame-by-frame breakdown of what will be featured in your film, including text overlays, transitions, and video content. With this strategy in place, you’ll be able to save time when recording and lessen the time it takes to make high-quality Reels.

You may record your Instagram Reel in a variety of methods now that you’re ready to video, including:

• The Reels tab

• Your Instagram profile

• The Instagram Stories camera

Option 1: Reels Tab