Canon's looking to move forward

WITH THE LAUNCH OF THE EOS R5 AND R6, CANON IS LOOKING TO MOVE FORWARD IN ITS FULL-FRAME MIRRORLESS RANGE. WITH THE FIRST OF ITS KIND LAUNCH, BHAVYA DESAI SPOKE TO C SUKUMARAN, DIRECTOR, CONSUMER SYSTEM PRODUCTS & IMAGING COMMUNICATION PRODUCTS, CANON INDIA ON THE IMPACT (IF ANY) DURING THIS TIME ON THE PRODUCTS, THEIR AVAILABILITY AND MORE: EXCERPTS:

- BHAVYA DESAI

How has the response been for the new products launched?

We have launched the new imaging marvels - eoS R5 and eoS R6, keeping in mind the requirements of wedding photographers, fashion photographers and cinematographers. As a game-changer in the mirrorless segment, the launch of these new products is a testament to the increasing demand in the industry for superior imaging quality.

The cameras boasts several industry firsts such as mechanical shutter of 12 fps, live AF coverage, and industry’s highest performance 8.0 stops in-body image stabilization, allowing the user to take better pictures in low-light. With the highest movie resolution at 8k, the new eoS R5 camera aims to be a delight for the videographers expanding the boundaries of visual expression. The EOS R5 features Canon’s first and newly developed 45.3-megapixel advanced full-frame CMOS image sensor, Canon’s first in the industry.

Additionally, we have also launched a series of lens including the Rf 85 mm f2 macro iS Stm, Rf 600 mm f11 iS Stm, Rf 800 mm f11 iS Stm, Rf 100-500 mm f4.5-7.1l iS USM, extender Rf1.4x, and Rf2x along with other accessories to provide its consumers with a complete ecosystem.

What is going to be the strategy to make these products available to the consumer under the current scenario?