Fast-Food Chains Bet On Offers To Boost Dine-In

High inflation and greater competition have hurt in-store sales

- Suneera Tandon

Fast-food chains are raining discounts by either slashing prices of existing meals or launching new value-meal combos to draw customers back into their outlets.

On Wednesday, Westlife Foodworld Ltd, which operates McDonald’s restaurants in south and west India, launched McSaver Meals across its restaurants in the region, slashing prices of its McVeggie and McAloo tikki meals, for instance, by over 50%.

Pizza chain Domino’s is also mulling special value meals for its in-store customers, as it reported a dip in like-for-like sales in dine-in business in the December quarter.

To be sure, these offers apply to dine-in meals only.

Fast-food firms have been complaining of sluggish demand, as high inflation and greater competition hurt in-store sales. Delivery business, on the other hand, continues to report strong growth.