Passing The Baton - Ii

In Part Two of the series. Express TravelWorld spoke to a few more new generation travel leaders to get their vision and how they plan to take their legacy forward.

- Reema Lokesh

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What was your primary motivator to pursue your professional goals in the travel and tourism sector?

Well, in my case, it's the story of tourism being ingrained in my DNA. I remember receiving groups of foreign tourists at home and attending IATO conventions when I was eight years old. Further, having been lucky enough to travel and study abroad, it was clear as day, that the tourism sector in India has not even reached one per cent of its true potential. I strongly believe that with sustained efforts from the private sector, supported by strong tourism focused government policies, tourism can alleviate poverty, create jobs and become the biggest contributor to the Indian GDP.

Is there a particular observation you have made about the industry, both as a challenge or an opportunity?

The Adoption of Technology. The advent of technology is old news, it's the adoption, which is the biggest challenge. Boutique travel agencies, small hotels, local tours will soon see themselves being left behind the curve if they do not actively invest in adopting technology. Simple examples, like OYO overtaking other hotel brands in terms of being the biggest hotel chain, companies like Trivago, Expedia and TBO taking a lion's share in the hotels and ticketing space.