Updating The Ticket World

Tickets.com and MiLB aim to make getting into a ballpark easier

- Josh Norris

When describing his company’s business philosophy, Tickets. com CEO Joe Choti always comes back to two words: Frictionless and fun. And when Minor League Baseball signed a deal late last season to make Tickets.com the preferred ticketing partner for all of its 160 clubs, that’s the attitude he hoped to bring to every market in the country.

In Choti’s eyes, Tickets.com isn’t a ticketing partner. Rather, it is a technology partner that works with each club to optimize the way it does business. That’s necessary in this era of consumerism.

Every year, more and more people do a greater percentage of their shopping online. Whether it’s for gifts during the holiday season, electronics, groceries or other everyday needs, people are choosing the convenience of delivery over physical stores more and more often. That’s true, too, in the world of Minor League Baseball, where Tickets.com will look to update the ticketing strategies of clubs across the country.

“We have continuously been an industry leader in family entertainment with over 41 million fans attending games in our ballparks annually,” MiLB president Pat O’Conner said. “Looking forward, we have some lofty attendance goals, and our long-term partnership with Tickets.com represents a core pillar to our overall growth strategy.”