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Verve
|August 2017
The millennial’s plain-to-pretty regimen is as quick as a digital jiffy. From celebrity beauty blogs to mascara wand-wielding cyber fairy godmothers, looking rad is just a ‘ping’ away.
She’s 20-something — she walks around wearing innerwear as outerwear with undeniable swag, wakes up to burpees and smoothies, and looks ‘gorgeous’, whether at work or at a workout. Her superpower is going from bedhead to ‘totally lit’ in minutes. For the millennial Cinderella, let’s call her Instarella, the makeover is no biggie. The internet is her chariot to a world where beauty parlours are passé, beauticians are obsolete and make-up, as we know it, is lame. If she wants the Scarlett Johansson pout, she goes straight to the source, ScaJo’s beauty blog. Ditto, Katy Perry’s winged eyes, Kristen Stewart’s edgy blow-dry or Alia Bhatt’s contoured cheekbones. Her fave celebrities are more than happy to share their beauty fixes in return for her loyalty — read LB/FB (like back/follow back). And hey, who needs Prince Charming when the ‘glamouratti’ is wooing her 24/7 via vlogs, blogs, grams, Snapchat stories, posts and memes? Everything she needs to know is a mere ping away. From how to make her eyes pop to how to put together an ensemble that morphs from trendy executive to party slayer in 9-8-7-6-5- 4-3-2-1…bam! Done.
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