Right in the heart of Mumbai’s cultural hub of Kala Ghoda lies a small store that you could almost miss and walk past if you aren’t paying attention.
But, in its seven years of existence, Filter store, located in SoBo, has become a prominent mainstay of the art district, and a favourite of tourists looking to take home offbeat products — from quirky Mughal-inspired greeting cards and Bollywood-themed stationery to zany T-shirts and books about the city. Whether it’s a toothbrush you’re looking for or a funny card, Filter’s collection — created by graphic designers, photographers, illustrators and innovators and curated by the brand’s creative director Ajoy Advani — promises only the most unusual. The brainchild of Alok Nanda, who runs the advertising and design firm Alok Nanda & Company (ANC), the brand makes sure that its products are not kitsch. Verve talks to Nanda about the Kala Ghoda store, its USP, and his picks from Filter….
DRIVING PHILOSOPHY
“There are so many talented designers working for clients in the advertising and design industry. Filter started as a platform to encourage them to bring their personal projects to life. The store plays many roles. It is a gallery for designers and artists to display their work, a design lab that allows us to prototype products and packaging, and it’s now a neighbourhood catalyst as well — a popular fixture in Kala Ghoda.”
NO PLACE FOR KITSCH
この記事は Verve の May 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Verve の May 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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