Fashion Portraits Using A Light Modifier

Ronnie Sequeira is a Mumbaibased professional commercial photographer. With over 18 years of professional experience, Ronny has worked for numerous famous brands like Adidas, Yamaha, Pepsi, Voltas, Castrol, Philips, Microsoft, Samsung, Dabur, Ford, Dettol, Toyota, Toshiba, ESPN, Mountain Dew and several others. He has photographed superstars like Mahendra Singh Dhoni, Sachin Tendulkar, Saif Ali Khan, Kareena Kapoor, Juhi Chawla, Parineeti Chopra, and just recently shot with John Abraham for Yamaha.

In this dialogue, Ronny shares with us his experience on a fashion shoot and talks about the importance of having the correct light modifier.

- Ronny Sequeira

We are big fans of the medium-size Elinchrom ‘Octa’, which is the perfect light modifier for 90 percent of our commercial work. But sometimes there’s a need for the light to be more crisp and have a bit more punch.

On this shoot for EMEF suits, we needed something that was a broad light source like the Octa, but which also produced a little more sharpness and contrast – enter the Litemotiv, the new light modifier from Elinchrom. Litemotiv can be attached to any studio light. With an Octa, we need to put the light on full power to achieve an aperture of f/8, but with the Litemotiv, we can use the light on a lower power setting to achieve the same output! This is because the Litemotiv has several reflective surfaces and since the modifier is deep, it works like a concave mirror to focus the light more efficiently.