THE MODERN DRUGSTORE is a land of rainbows. The perky pink of Pepto-Bismol. The soothing green of NyQuil. From aisle to aisle, peppy purples and rootin’-tootin’ reds promise fresh this and happier that.
But lest anyone be lulled into thinking it’s all fun and games, a familiar whiskey-colored face is still there to remind us that it’s still about killing germs.
Ladies and gentlemen, meet the product America trusts with its dirtiest jobs: Listerine.
Specifically, the brown stuff. Official name: Listerine Original Antiseptic Mouthwash. It’s the stuff you find in Pop-Pop’s medicine cabinet that tastes like an old shoe. The stuff that’s become an unlikely super star to teenagers, stand-up comedians, and beyond. And the stuff that was named the most trusted mouthwash in the Reader’s Digest annual survey of health and wellness products. In fact, the 4,000 Americans surveyedby the global market research firm Ipsos selected Listerine as the single most trusted brand in their medicine cabinets.
“I like to think that the burning inside my mouth makes that bacteria suffer,” said one person in the survey.
“There ain’t anything more real,” comic Tony Baker recently put it. “The brown Listerine plays zero games. The brown Listerine is all business.”
この記事は Reader's Digest US の March 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Reader's Digest US の March 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Mom's Last Ball Game
Flipping to the Orioles turned into an inside-the-retirement-park home run
THE BITTER TRUTH ABOUT SUGAR (AND SUGAR SUBSTITUTES!)
It's no secret that Americans have a serious addiction. Here's how to cut back on the sweet stuff, once and for all.
Breaking Camp
Good campers leave no trace. Bad ones leave with hilarious stories.
"I HAD TO DO IT"
Americans are living longer, forcing loved ones to make impossible choices about their long-term care
GROWING Joy
Gardening yields endless rewards, from first sprouts to final harvest, and then the best part: sharing the bounty
I Tried It ...Exercises to Relieve "Tech Neck"
I STARE AT MY phone for five hours a day. At least, that's what an impertinent weekly notification tells me. As a result, I've developed \"tech neck❞— head forward, shoulders rounded and back slumped-and it causes pain in my back, shoulders and neck.
Eye Health Epidemic
What's behind the sharp increase in nearsightedness?
HOW TO DEFUSE A BOMB, ACCORDING TO MY MOM
OK, SWEETIE, NOW just stay calm and don't panic. I SAID DON'T PANIC. You're making me nervous.
Crazy for Curry
It's steeped in spice-and not the one you think
Ringing True
He thought his late parents' wedding bands were gone forever