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The Rise and Rupture of Campaign Zero

New York magazine

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January 31 - February 13, 2022

JOHNETTA ELZIE wants to remind you that she—and not DeRay Mckesson—was there first.

- Ernest Owens

The Rise and Rupture of Campaign Zero

Ever since Elzie left Campaign Zero, the police-reform organization she and Mckesson founded along with Brittany Packnett Cunningham and Samuel Sinyangwe, she has refused to give on-the-record interviews about what went wrong. But now, she says, she’s ready to be blunt and honest— qualities Elzie argues have been “missing from the movement for a very long time.”

On August 9, 2014, Elzie was on the scene in the St. Louis suburb of Ferguson, Missouri, shortly after Michael Brown was shot; she was there when his body was still on the ground.

“I saw a tweet from someone who said there was a Black man who got shot by the cops and was left dead in broad daylight,” Elzie, a native of St. Louis, says. “I went down with a few of my friends to see what was up, and my life was never the same.”

Brown was only 18 years old when he was fatally shot by Darren Wilson, a white Ferguson police officer. Witnesses to the incident claim that during the altercation between Brown and Wilson, the former put his hands up to surrender before getting shot six times—inspiring the chant “Hands up, don’t shoot.” Protests would prompt a militarized response from the police. The public outcry got international attention.

During those intense weeks, Elzie met with Packnett Cunningham, who was the executive director of the St. Louis branch of Teach for America. According to Elzie, Packnett Cunningham wanted to introduce her to a man named DeRay Mckesson, also an affiliate of Teach for America. Mckesson had been working in Minneapolis as a schools administrator but came to Ferguson to protest. The plan was for the three of them to connect to find better ways to support efforts on the ground.

Shortly after their meeting, Mckesson launched the

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