In July this year, Ola Electric, the electric vehicle division of the ridesharing company, hit one out of the park when it opened up bookings for its first electric scooter, the S1. Within 24 hours, the company had 100,000 bookings, despite prices not having been announced at that time. Prices were announced a month later; Rs 1 lakh for the Ola S1 and Rs 1.30 lakh for the S1 Pro, which means those bookings represent at least Rs 1,000 crore of business, and that isn’t exactly chump change. While there are many other e-scooter manufacturers in India, some of whom have been around for more than a decade, none have ever managed to drum up the kind of frenzied interest in e-mobility the way Ola has. For years, nobody cared. Now, suddenly, electric is cool, electric is stylish, and everyone wants to go electric.
Two-wheelers are big business in India; they comprise about 80 per cent of all vehicles on the road, and the market for scooters is enormous, with sales of around 60 lakh units per annum, valued at close to Rs 35,000 crore. Of this, electric scooter sales currently account for barely 1.5 lakh units per year, with ‘high-speed’ (45kph+) e-scooters making up less than 20 per cent of that number. Most scooters sold in India are relatively basic and utilitarian, with 100-125cc engines; hardly ideal for longer-distance travel but perfect for short-distance commuting in crowded cities. However, with petrol prices at around Rs 100/l, and increased awareness amongst buyers about the air pollution caused by internal combustion engines (ICE), and a push from the government for more widespread adoption of EVs, the time may be suitable for a large-scale move to electric mobility.
ãã®èšäºã¯ Man's World ã® October 2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Man's World ã® October 2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Is Wearing Make-Up Normal For A Man?
The male beauty industry is expanding, however what do men in beauty need to do to destigmatise it?
Achieving Your Fitness Goals
Rohit Kamble
VIJAY VARMA
THE GOOD, THE BAD, AND THE RED HERRING
How Football Is Finding Its Voice
As the Indian Super League celebrates its tenth anniversary, we understand how the fandom in Indian football has become more vocal and organised, with some clubs also seeing the rise of Ultras groups
Through The Looking Glass
Where does the AR tech in India stand today? We try to find out after spending a few weeks with the Rokid AR Joy
Zaeden Your New 5-am friend
The singer-songwriter who is a popular name in the independent music scene, has recently dropped his highly-anticipated EP 5 am. The dance pop delves into the poignant theme of long-distance relationships, is a charming piece that is already climbing the charts
THE MACALLAN M 2023 LAUNCHES IN INDIA, REDEFINING LUXURY IN SPIRITS
With limited 10 handpicked bottles gracing the shores of India, The Macallan M 2023 stands as the pinnacle of exclusivity
American artist Grant Garmezy's magic of glassblowing
From fire to form, he takes us through one of the most exciting, adrenaline-pumping crafts out there
Haute Couture On Four-Wheels
It takes a village to build the world's (allegedly) most expensive.
Riding India's Electric Two-Wheeler Wave
India's electric two-wheeler market is booming with over 640,000 units sold by December 2023, despite consumer apprehensions and the call for better infrastructure