THERE IS LITERALLY one of any of the thousands of bags and luggage out there that you could own, but finding one that’s as unique as you are and that connects with you on a functional yet aesthetic level is completely different. Tumi has launched its Fall 2023 “Essentially Beautiful” campaign, an aptly named communications effort showcasing the true beauty within the little-known details of Tumi’s products seen through the eyes of returning Tumi Crew member pro-footballer Son Heung-min.
Functional Yet Sculptural
“At Tumi we find beauty in elements that aren’t typically thought of as beautiful, from the smooth glide of the wheels to the resilience of 19 Degree’s aluminum,” says Victor Sanz, Tumi’s Creative Director. “Through the ‘Essentially Beautiful’ campaign we see these moments shine through in a way that is effortless and technical while remaining beautiful at the same time.”
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