Ozark Magic

A broad thoroughfare connects Arkansas’ head-turning natural beauty to its burgeoning art and restaurant scenes.

- Jay Jennings

ARKANSAS HAS LONG enjoyed a healthy sibling rivalry between the central region, anchored by the state capital of Little Rock, and the northwest region, centered around the university in Fayetteville. In the past, stolid Little Rockians smirked at the hippies and hillbillies of the Ozarks but dutifully trudged up the winding mountain roads to Fayetteville for Razorbacks games, and the highlanders often decamped to the capital for jobs in government and banking. Over the past 30 years, Northwest Arkansas has boomed, thanks primarily to the economic engine of Walmart, and Little Rock has expanded its cultural footprint, reviving its riverfront around the Clinton Presidential Library and Museum. Now with the driving time between the cities reduced to three hours by smooth sailing on Interstates 40 and 49, a visitor can easily take in the recent additions to both regions— and even make time to slow down and soak in the natural beauty in between.

LITTLE ROCK

The highest concentration of the city’s best-known attractions and amenities hugs the river: the Clinton Presidential Library and Museum, the Museum of Discovery, and the Old State House Museum, as well as hotels, restaurants, and music venues along and near President Clinton Avenue.