Genie In A Bottle

Inside the world of fragrance- and silicone-free skincare with Biologique Recherche.

- Anjan Sachar

Despite rarely indulging in marketing activities, French beauty brand Biologique Recherche has the kind of loyal customer base that few other brands do. And its hero product, the famed Lotion P50, has a devoted followа ing all for itself. Three skincare experts from the brand make a case for all the adoration and sales it generates.

The brand was founded by Yvan and Josette Allouche,” Raphaelle Faure, APAC manager, Biologique Recherche tells us. Yvan created the brand because he couldn't find anything on the market that was efficient enough for her. He loved her so much, in a way, he wanted her to get the best of everything. He was a chemist and was finding ingredients for the cosmetic industry, but they were not concentrated enough and would not be powerful enough for her.