From Side Hustle To CEO

Genecia Luo, former Miss Singapore and founder of Soul Rich Woman, Southeast Asia’s largest network of female entrepreneurs, explains why you need to build your brand, online and off, ASAP.

- Gaby Ignacio

WHY DID YOU DECIDE TO TAKE SOUL RICH WOMAN (SRW) TO THE PHILIPPINES?

GL: The Philippines is fertile ground. Our mission is to move the needle of female entrepreneurship: We want to help you if you’re looking into starting a side hustle. From your side hustle, if you’re making more than your current income, we want you to go into fulltime entrepreneurship, and from full time entrepreneurship, we want you to scale up the business. We take women through a certain system so they can build their own side hustle.

WHY DID YOU CREATE SOUL RICH WOMAN?