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Why Are We Suddenly Dressing Like Our Internet Boyfriends?

Cosmopolitan India

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May 2019

The new reason you want to rip their clothes off.

- Laura Beck

Why Are We Suddenly Dressing Like Our Internet Boyfriends?

Something weird happened the other day. Instagram told me I should start following someone named Ilaria Urbinati. Never heard of her. But I was curious, so I tapped, only to be lured into scrolling through dozens of paparazzi and red-carpet shots of...hot guys wearing clothes. Bradley Cooper, Nikolaj CosterWaldau (Jaime Lannister from Game of Thrones), John Krasinski, Tom Holland, Chris Evans, and other go-to phone background options were all over her feed. Great find—thanks, scary-good algorithm! But this wasn’t a stan account. Ilaria is actually the professional stylist behind these celebs’ unique looks.

Normally, I’m just scoping these guys out for pure eye-candy consumption. But this time, I didn’t want to zoom in on Bradley’s baby blues—I wanted to purchase his bow tie.

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