Matters Of Sustainability

Today, more and more brands are integrating sustainability into their business processes. Meera Warrier looks closely into this phenomenon.

- Meera Warrier

In the last few years, sustainable and ethical fashion has become increasingly popular among consumers the world over. With climate change playing an integral part of all conversations today—and many of us seeing its impact on our daily lives—it is no longer a theoretical concept.

In order to cater to this set of buyers, who choose to live a life of responsible consumption, the apparel industry has witnessed a gradual shift in the mindsets of existing, major players as well as small, mushrooming businesses that keep ethics and sustainability at the core of their operations and philosophy. This article delves into the way brands are interpreting and incorporating sustainability in their processes today.

LOOKING INWARD

Spykar, the denim brand, is conscious of its production techniques and its impact on the environment. It has partnered with vendors and service providers, who comply with nature conservation norms when it comes to their production processes. Across their lines, they collaborate with those who adhere to zero liquid discharge. Sanjay Vakharia, CEO, Spykar Lifestyle, shares, “Spykar has always been at the forefront of global thinking, be it fashion or the environment. Our processes have been designed with a vision to minimise climatic impact and lead the way for sustainable development. We realise that consumers today are sensitised to sustainability and lean towards brands that subscribe to a philosophy of betterment.”