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Going Green, The Kiddies Way!
Apparel
|December 2017
Chitra Balasubramaniam profiles the organic kidswear market in India.
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There is no denial that the kidswear segment across the globe is a multi-billion dollar industry. With fancy prices and stars dressing up their kids in latest creations, the market is exploding like never before. It is probably the reason that all most all major luxury brands have now moved into creating kidswear as well. Be it Dior, Fendi or Ralph Lauren, all seem to have something to offer for kidswear brands. In a similar vein, the demand for organic apparel is also increasing and the same trend is being observed in the kids wear segment also. The demand for organic cotton in the world is growing consistently. Rough estimates opine that the organic cotton market is set to be a US$ one billion industry.
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